LPS Collaborative Group
An unusual consulting company
Melinda Sigal
• A true marketer, classically trained, ROI driven with natural curiosity and ability to turn concepts into successful business propositions.
• Extensive brand management and integrated marketing experience leading top brands and companies such as Fox, NBC, Disney, Universal, Chevrolet, Honda, Dodge, Cadillac, Kraft, Hormel, Proctor & Gamble, Vidal Sassoon, Neutrogena, Warner-Lambert and Bestfoods.
• Proven success in transforming existing products and launching new products.
• Demonstrated expertise in converting opportunities into results by defining objectives, creating vision, and distinguishing value proposition, and strengthening customer experience and brand positioning across all customer touch points.
• Avid networker, adept a building relationships online and in person, with special ability of being a “connector” – knowing interests, skill sets, and needs, and being able to bring individuals together to make great things happen.